[Webinar] Making the Class: Lessons Learned from the Recruitment Season to Take Into Yield

Date: Thursday, January 21, 2021
Time: 2PM ET/1PM CT
Duration: 60 Minutes

How should you transition from application to yield season in a year where students need more support than ever? What is the best way to support student decision making if you can only reach them virtually?

In this webinar, our panel of seasoned enrollment leaders will discuss lessons learned from the most challenging recruitment season on record—offering insights on how to better support students—including those who “can’t” or “won’t” attend college in the upcoming year—and wisdom on how to adjust your enrollment and financial aid strategies as we enter into an unpredictable yield season.

Presenters

	Kim Reid  Eduventures Principal Analyst at ACT | NRCCUA  Kim brings a wealth of advanced analytical capability in market research, assessment, and program evaluation to her work, and combines evidence and expertise to help clients make strategic decisions that shape the future of their institution.
	Dr. Kasey Urquidez Vice President for Enrollment Management and Dean of Undergraduate Admissions, University of Arizona Kasey serves as the university’s chief enrollment officer and oversees the offices involved in admissions, recruitment, new student enrollment and services, and scholarships and financial aid. She is active in many regional, statewide and national boards.
	Jenny Rickard President and CEO of The Common Application  Jenny is dedicated to the pursuit of access, equity, and integrity in the college admission process. Under her leadership, Common App has expanded its access initiatives, including the acquisition of Reach Higher, and the development of a new application system for transfer and adult students.
	Amy Takayama-Perez  Vice President of University Marketing and Enrollment Planning, College of Charleston  Amy provides the leadership of the Division of University Marketing and Enrollment Planning, made up of the Office of University Marketing, the Office of Admissions, the Visitor Center, the Office of Financial Assistance and Veterans Affairs and the Office of Enrollment Information.
	Tracy Manier  Vice President for Enrollment Management, St. Edward’s University  Tracy’s work focuses on making a private college experience accessible and affordable for all students, as well as communicating the critical need for mission driven, liberal arts education.