[Webinar] Making the Class: Lessons Learned from the Recruitment Season to Take Into Yield

Date: Thursday, January 21, 2021
Time: 2PM ET/1PM CT
Duration: 60 Minutes

How should you transition from application to yield season in a year where students need more support than ever? What is the best way to support student decision making if you can only reach them virtually?

In this webinar, our panel of seasoned enrollment leaders will discuss lessons learned from the most challenging recruitment season on record—offering insights on how to better support students—including those who “can’t” or “won’t” attend college in the upcoming year—and wisdom on how to adjust your enrollment and financial aid strategies as we enter into an unpredictable yield season.

Presenters

	Kim Reid  Eduventures Principal Analyst at ACT | NRCCUA  Reid brings a wealth of advanced analytical capability in market research, assessment, and program evaluation to her work, and combines evidence and expertise to help clients make strategic decisions that shape the future of their institution. She has over 20 years of experience in research and consulting in education. Most recently, Kim served as Vice President of Research Operations at Maguire Associates, a research based consulting firm focused on enrollment management, where she created new lines of business in brand analytics specific to higher education, pricing and value, and strategic academic program management.
	Kasey Urquidez Vice President for Enrollment Management and Dean of Undergraduate Admissions, University of Arizona In her role, Dr. Urquidez serves as the university’s chief enrollment officer, overseeing the offices of Undergraduate Admissions; Early Academic Outreach; New Student Orientation; Scholarships and Financial Aid; the Student Admin Systems Group; Parent Family Programs; and Access, Engagement & Opportunity, which includes Career Development and Leadership Services.
	Jenny Rickard President and CEO of The Common Application  Prior to this role, Rickard served as Vice President of Enrollment at the University of Puget Sound for three years. This followed a range of leadership roles at Bryn Mawr College, including the Dean of Admissions and Financial Aid and Chief Enrollment and Communications Officer. Earlier in her career, Rickard worked at PeopleSoft Inc. as Vice President of Learning Solutions Product Strategy.
	Amy Takayama-Perez  Vice President of University Marketing and Enrollment Planning, College of Charleston  In this role, Takayama-Perez provides the leadership of the Division of University Marketing and Enrollment Planning, made up of the Office of University Marketing, the Office of Admissions, the Visitor Center, the Office of Financial Assistance and Veterans Affairs and the Office of Enrollment Information.
	Tracy Manier  Vice President for Enrollment Management, St. Edward’s University  Manier has worked at St. Edward’s since 1997 and has been instrumental in the university’s plan to grow enrollment. During her 17-year tenure as Dean of Admission, the undergraduate population doubled in size—from 1850 students to over 3700. Tracy has developed expertise in the areas of financial aid leveraging, student search, direct marketing, brand awareness, staff development and mentorship, and strategic planning.