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[Webinar] Institutional Identity Matters: The Relationship between Students and Schools

Date: Thursday, September 19, 2019
Time: 
2PM ET/1PM CT
Duration: 60 Minutes

Prospective students are the leading edge of your institution’s identity; the students you recruit today represent your institution's identity tomorrow. This means that successful recruiting not only fills your class, it also contributes to grass roots identity-building for your institution.

Using Eduventures national research on prospective Student Mindsets™ and institutional brand segments, Eduventures Principal Analyst Kim Reid will illuminate two foundational questions of your institution's identity positioning:

  • How can you use data to better understand what kinds of students are in your market?
  • How do they think about the institutions they are considering?

Presenters

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Kim Reid is an Eduventures Principal Analyst at ACT | NRCCUA. She brings a wealth of advanced analytical capability in market research, assessment, and program evaluation to her work, and combines evidence and expertise to help clients make strategic decisions that shape the future of their institution. She has over 20 years of experience in research and consulting in education. Most recently, Kim served as Vice President of Research Operations at Maguire Associates, a research based consulting firm focused on enrollment management, where she created new lines of business in brand analytics specific to higher education, pricing and value, and strategic academic program management.

Kim graduated with a B.A. in philosophy from Duke University, holds an M.S. from the New House School of Public Communications at Syracuse University, and completed Ph. D. coursework in communications at Indiana University, Bloomington.

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Mission

We encourage higher education institutions to make more informed decisions that optimize fit and create the highest probability of success.

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(Testimonial) Lorem ipsum dolor sit amet, vidisse tamquam eam ut. Eos dicam inermis eu, mei summo eruditi liberavisse ex. Cu has graeco scripserit, nobis voluptua vel te. Vis alii honestatis ex. Eu putent corrumpit eos, per option inermis ex. Latine forensibus consequuntur sea no, in labitur repudiandae usu.

(Testimonial) Lorem ipsum dolor sit amet, vidisse tamquam eam ut. Eos dicam inermis eu, mei summo eruditi liberavisse ex. Cu has graeco scripserit, nobis voluptua vel te. Vis alii honestatis ex. Eu putent corrumpit eos, per option inermis ex. Latine forensibus consequuntur sea no, in labitur repudiandae usu.

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