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[Webinar] Making the Class: Recruiting Smarter, Not Harder

Date: Thursday, September 16, 2021
Time: 2PM ET/1PM CT
Duration: 60 Minutes

Enrollment offices have always known to evolve with the changing tides of the market. Old models utilizing zip code targeting and “boots on the ground” support leave great fit students underrecruited. Today’s landscape requires, and students deserve, a more strategic approach. With the normalization of advanced machine learning and exploratory analytics, enrollment leaders can now identify new opportunities and more effectively target their efforts.

In this webinar, Senior Vice President Clint Chapman and Vice President Bethany Moran will share enhanced solutions for enrollment teams aiming to strategically use their budgets and time and invest in the students that are most likely to enroll in their institutions. Join us as they reveal practical ways you can optimize your data using effective targeting, analytics, and technology so that you make your next class.

Presenters

Clint-Chapman.png Clint Chapman
SVP of Encoura Enrollment Services 

Clint oversees a team of enrollment consultants who serve campuses across the country with Encoura Data Lab. The team partners with institutions, their enrollment data, and NRCCUA data and models to provide data analytics and intelligence to the enrollment process. Clint also leads a strategic enrollment analyst professional development program for Encoura Data Lab partners.
bethany-moran.png Bethany Moran
VP West, Higher Education Consultant Group 

Bethany brings over twenty years of higher education experience to Encoura. In her role as Vice President, Bethany oversees the Higher Education Consultant Group leading the West territory team, including the Midwest. A former enrollment leader, Bethany worked at two private colleges recruiting students and overseeing communication to prospective students. Since joining the company in 2010, Bethany has worked with countless clients to help them reach their enrollment goals and has led the West team since 2016. She has presented at both state and national conferences on topics relevant to admissions and financial aid. Bethany obtained a BA from Westminster College and holds a MBA from Maryville University.

 

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Mission

We encourage higher education institutions to make more informed decisions that optimize fit and create the highest probability of success.

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(Testimonial) Lorem ipsum dolor sit amet, vidisse tamquam eam ut. Eos dicam inermis eu, mei summo eruditi liberavisse ex. Cu has graeco scripserit, nobis voluptua vel te. Vis alii honestatis ex. Eu putent corrumpit eos, per option inermis ex. Latine forensibus consequuntur sea no, in labitur repudiandae usu.

(Testimonial) Lorem ipsum dolor sit amet, vidisse tamquam eam ut. Eos dicam inermis eu, mei summo eruditi liberavisse ex. Cu has graeco scripserit, nobis voluptua vel te. Vis alii honestatis ex. Eu putent corrumpit eos, per option inermis ex. Latine forensibus consequuntur sea no, in labitur repudiandae usu.

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